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About American Express UK: Since end of World War II, American Express' presence in the UK has included the introduction of many new products, including the pound sterling card in 1963, the Gold Card in 1981, the Platinum Card in 1991 and the Centurion Card in 1999, an exclusive card that was first introduced in the UK.

Today, at the American Express UK website, you can now apply for the American Express Blue Card - providing a unique combination of useful services, low rates, no annual fee and a host of other benefits unavailable with most other cards. With a low minimum income required to apply, and worldwide cash access available on your Blue Card, it's the perfect card for the first-time credit card holder, or if you're changing from another more expensive card provider.

At American Express UK, as you would expect from a global company with years of experience in serving customers on the web, the online credit card application process for American Express is very straightforward. Plus, you're dealing with a name that is trusted globally, that's sure to be around for a very long time to come.

As it has throughout its long and varied past, American Express continues to deliver valuable and innovative services to its customers, and remains committed to its longstanding core values. Much more than just another credit card company, American Express is respected the world over, and provides members with a level of service and expertise unmatched anywhere else. American Express leads … others follow.

If you want a credit card from a company you can trust, and where low APR rates and excellent customer service are the order of the day - not the exception - then think American Express Blue. The American Express Blue Card is an exciting mixture of basic and advanced new features:

• 1% MoneyBack
• Permanently low Balance Transfer rate
• No annual fee
• Online Fraud Guarantee
• Refund Protection
• Online Account Access
• Travel Accident Insurance
• Great Cardmember Deals
• Low APR - Please visit www.americanexpress.co.uk for latest rates, and the American Express Blue Terms and Conditions.

With its extensive history and proven track record, American Express is a name you can rely on. Not all credit card companies are the same, and American Express leads the pack when it comes to providing both the best deals and the best service: if you've never tried American Express before, then there's never been a better time than right now, with special deals and low APR rates just a single click away!

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